CHANEL International Website Management

🧠 Context

As part of managing SEO for a highly exposed international website, I supported CHANEL in the strategic and technical coordination of its main domain, deployed across 70+ markets.

🚧 Challenge

How to structure a global SEO approach that ensures optimal local visibility while maintaining international technical consistency, in a context where multiple countries share the same language and SEO cannibalization risks are constant?

💡 Delivered Solution

• Regular syncs with regional teams (Europe, US, LATAM, APAC, China)
• Presentation of the global SEO roadmap
• Supporting regional teams with their local SEO agencies (Assembly for the US, Dentsu for China, Peak Ace for Europe)
• Reviewing and challenging agency deliverables to ensure alignment with global SEO strategy
• Receiving, framing and monitoring local technical requests (implementation, markup, content)
• Supervising webmaster tools access and setup (Google Search Console, Bing Webmaster Tools, Baidu Webmaster Tools, Naver Webmaster Tools, Yandex Webmaster)
• Leading implementation of hreflang tags sitewide
• Optimizing geo-dispatch pages for country/language redirects
• Proactively detecting and fixing cross-market cannibalization cases

This central coordination role enabled a robust and scalable international setup, combining technical rigor with local market sensitivity, ensuring SEO performance worldwide.

• CHANEL
• www.chanel.com
• 2022 - 2025
• Global SEO
• Freelance SEO Consultant