Senior SEO Consultant ⭐⭐⭐

🧑‍💻 Freelancer 📝 Full-time/Contract

🗼 France 🌍 Remote

Need a French Expert?

As a native French speaker and senior SEO consultant with over 18 years of experience, I specialize in growing organic visibility for prestigious brands in both the French and international markets. While I have strong international exposure, my expertise is deeply rooted in the French market, where I’ve been working for nearly 20 years. Whether as a freelancer or in full-time roles, I fully commit to every project with a strategic, operational, and results-driven mindset. My strength lies in combining technical expertise, business vision, and agile execution.

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Expertise Areas

E-commerce

I support online retailers in scaling their digital growth by optimizing product visibility, site architecture, and SEO performance — always aligned with business goals and UX considerations.

Media & Publishing

I help media outlets structure and elevate their editorial content for SEO, topical authority, and long-term audience loyalty through optimized editorial strategies.

Lead Generation

I design conversion-oriented SEO strategies that precisely target search intent, attract qualified prospects, and fuel effective sales funnels.

Startups

I help startups build a strong organic presence from the early stages, with semantic positioning, scalable content strategies, and agile, high-value support.

My Profile

Delivering high-quality work is a top priority for Anthony CONTAT. Rigorous, precise, and structured, he is highly attentive to detail and avoids errors in his work. His conscientious nature stems from his respect for others' perspectives and expectations.

AssessFirst

Source

Highly professional in his approach, Anthony took our existing constraints into account, redefined the strategy, and developed an editorial framework together with our content manager. He also guided the team toward more effective categorization methods. Highly recommended.

Sophie LUCAS

Source

Anthony CONTAT is a manager who provides clear direction and expectations. He acts as a mentor, supports his team members' growth, and creates a safe environment where employees feel empowered to develop and succeed.

AssessFirst

Source

Anthony supported us throughout the launch of our new website. He challenged us constructively, educated every stakeholder on SEO best practices, and efficiently guided both technical and content teams. His combined SEO expertise in both content and technical areas enabled us to build a solid SEO foundation in record time. I highly recommend him and would gladly collaborate again in the future.

Sophie FERAUD

Source

Anthony CONTAT is driven by action and results. His sources of motivation push him to move forward and take calculated risks to achieve goals efficiently.

AssessFirst

Source

They Trusted Me

Resume

18 Years of 100% SEO Experience

Professional Experience

2022 – Present

CHANEL · Freelance

SEO Expert

As a dedicated SEO expert for CHANEL.com (FSH Division: Fashion, Eyewear, Haute Couture), I actively lead international SEO operations across 70+ markets, including China, APAC, EMEA, and the Americas. I oversee SEO strategy for the Headless ONE platform migration, structured data implementation (Schema.org), PDP/PLP/FAQ optimization, large-scale hreflang management, international homepage redesign, Akamai redirection modeling, unified SEO specifications for IT teams, and coordinate daily with technical and QA teams in India, as well as SEO stakeholders in China, the US, Europe, and Asia.

2021 – Present

Semwee

Founder

Semwee is a SaaS solution helping websites publish only the landing pages truly searched by prospects. It optimizes product indexing, improves site architecture, and streamlines online catalogs without sacrificing SEO performance.

2018 – Present

SUMSEO

Freelance SEO Consultant

Founder of SUMSEO, an independent SEO consultancy. Since 2018, I have supported brands of all sizes — from global leaders (CHANEL, Chloé, Samsung) to fast-growing companies (Toute La Franchise, Allobébé, Voltalis, IronHack…) — in both B2B and B2C contexts. I provide both long-term consulting and short-term strategic SEO audits. I also serve as an SEO trainer for Simplon, ISCOM, and Digital College.

2020 – 2021

Samsung Electronics France · Freelance

SEO Lead

Led SEO strategy for the French market, aligned with product launch cycles. Conducted SEO audits, optimized content for Explore articles, and defined SEO editorial best practices to maximize brand visibility during key commercial events.

2013 – 2019

Mondadori France · Full-time

SEO Manager

Managed SEO for leading media brands such as Closermag.fr, Grazia.fr, Topsante.com, and Telestar.fr. Oversaw technical, editorial, and performance analytics while leading a multi-disciplinary team (SEO analyst, text-mining engineer, knowledge engineer). Secured €750,000 funding from the Strategic Press Development Fund to launch an innovative automated SEO and content structuring project.

2012 – 2013

Lagardère Active · Full-time

SEO Manager

Managed SEO for ELLE.fr, Be.com, and Femina.fr. Oversaw technical SEO and organic visibility strategy. Led the full redesign of ELLE.fr and ELLE à Table (recipe platform), coordinated an external SEO agency, and supervised a junior SEO assistant.

2011 – 2012

Grosbill.com · Full-time

SEO Manager

Led SEO strategy for the e-commerce platform. Focused on organic visibility, traffic acquisition, and catalog optimization. Supervised two junior SEO assistants.

2008 – 2010

Aposition (iProspect) · Full-time

SEO Consultant

Provided SEO consulting for major brands (La Redoute, Intersport Rent, FRAM, Bouygues Immobilier). Conducted SEO audits and delivered strategic recommendations.

2007 – 2008

Linkeo · Full-time

SEO Specialist

Optimized SEO for SME clients. Focused on data analysis and keyword strategy development.

2006

3D Soft · Full-time

Front-End Developer

Developed web interfaces for engineering applications. Strengthened front-end design and implementation skills.

Education

2015

Inria

MOOC: Semantic Web and Linked Data

Introduction to Semantic Web principles and linked data technologies (RDF, SPARQL, OWL). Covered data interoperability, ontologies, and open linked data (LOD). Completed successfully on the FUN platform, taught by Inria experts.

2003

CNED

Associate Degree in Corporate Communications

Program focused on communication strategy, project management, print and digital content creation, and client relations. Developed skills in global communication, media production, marketing, and negotiation.