Homepage Optimization for CHANEL

Homepage Optimization for CHANEL

Description

🧠 Context

The root of a website (e.g., www.chanel.com) often plays a strategic role in SEO: it naturally receives the highest number of backlinks, whether from media, blogs, or partners. It acts as a prime entry point for search engines and a powerful lever to redistribute PageRank to internal pages. In CHANEL's case, a dedicated page existed at the domain root, distinct from local homepages (such as www.chanel.com/fr/, www.chanel.com/us/, etc.). This page concentrated tens of thousands of inbound links, representing a major opportunity to efficiently channel SEO authority toward high-business-value local pages.

🚧 Challenge

While CHANEL’s root homepage gathered tens of thousands of backlinks—a key strategic SEO asset—this page was set to noindex and only linked to non-business pages (Corporate, Legal…).

💡 Solution

I provided targeted recommendations:

  • Consistent implementation of hreflang tags
  • Meta robots tag adjustment
  • Deployment of crawlable hyperlinks for search engines

These improvements aim to redistribute link juice from the root homepage to local homepages.

Mission

Strategic indexing of CHANEL’s homepage, redirecting backlink authority to local homepages through noindex removal, hreflang deployment, and implementation of crawlable country links.

Tags

Technologies