Homepage Optimization for CHANEL

Description
🧠 Context
The root of a website (e.g., www.chanel.com) often plays a strategic role in SEO: it naturally receives the highest number of backlinks, whether from media, blogs, or partners. It acts as a prime entry point for search engines and a powerful lever to redistribute PageRank to internal pages. In CHANEL's case, a dedicated page existed at the domain root, distinct from local homepages (such as www.chanel.com/fr/, www.chanel.com/us/, etc.). This page concentrated tens of thousands of inbound links, representing a major opportunity to efficiently channel SEO authority toward high-business-value local pages.
🚧 Challenge
While CHANEL’s root homepage gathered tens of thousands of backlinks—a key strategic SEO asset—this page was set to noindex and only linked to non-business pages (Corporate, Legal…).
💡 Solution
I provided targeted recommendations:
- Consistent implementation of
hreflang
tags - Meta robots tag adjustment
- Deployment of crawlable hyperlinks for search engines
These improvements aim to redistribute link juice from the root homepage to local homepages.
- CHANEL
- www.chanel.com
- 2024
- Global SEO
- Freelance SEO Consultant