SEO Personas Edition for Chloé
Description
🧠 Context
As part of a semantic SEO audit for Chloé, I developed SEO personas to better target search intent and customer behavior. The objective was to define clear audience typologies to tailor content to their language and expectations.
🚧 Challenge
The site lacked content strategy granularity: customer journeys were too homogeneous for highly distinct profiles like Fashionistas, Effortless and Perfectionists. Each persona displayed very different needs, values and shopping behaviors.
💡 Solution
I created comprehensive SEO persona sheets cross-referenced with intent types (discovery, inspiration, purchase). For each persona, we defined representative keywords, content levers and preferred communication channels.
- 3 main personas: Fashionista 👗, Effortless 🧘, Perfectionist 🧐
- Identification of expectations and buying behaviors
- Keyword mapping by funnel stage (TOFU, MOFU, BOFU)
- Strategic content optimization recommendations
This work enabled the brand to structure a personalized editorial strategy, improve SEO content relevance, and strengthen consistency between Chloé's values and its target audiences' expectations.
- Chloé
- www.chloe.com
- 2024
- Semantic SEO
- Freelance SEO Consultant