Search Engine Friendly Pagination Switcher

🧠 Context

As part of my SEO mission, I recommended publishing filtered product listing pages (PLPs), specifically designed to strengthen organic visibility. These PLPs aimed to improve semantic coverage for long-tail search queries.

🚧 Challenge

I anticipated two major risks associated with this strategy:

• Multiple discovery paths for products, increasing duplicate content risks (similar product listings), and PageRank dilution,
• Automatic generation of paginations without strategic value, unnecessarily consuming crawl budget at the expense of more important pages.

💡 Solution

To address these risks, I designed and led the development of an SEO pagination switcher: a simple yet effective mechanism allowing dynamic control, via a configuration file, of pagination opening or closing for each PLP type.

• Implemented in PHP on PrestaShop
• Total cost < €500
• Modifiable anytime via a .conf file

This solution enabled:

• Secured SEO crawling while deploying new PLPs,
• Crawl budget savings by avoiding unnecessary paginations,
• Focused bot efforts on high-value pages,
• Full autonomy in pagination management, allowing rollbacks anytime without bandwidth impact.

• Kiatoo
• www.kiatoo.com
• 2021
• Technical SEO
• Freelance SEO Consultant