Automated Internal Linking from Editorial Content for Back Market

🧠 Context

Back Market aimed to strengthen the visibility of its product listing pages (PLPs) through more strategic internal linking. As part of a recruitment test, the project proposed the deployment of an automated internal linking system from editorial content to PLPs, relying on an enriched synonym-based taxonomy.

⚠️ Challenge

Editorial content was not contributing to the internal link structure toward product pages, limiting the long-tail SEO potential of PLPs.

💡 Solution

• Enriching the product taxonomy with synonyms and linguistic variants
• Automatically detecting corresponding expressions within editorial content
• Generating links to the most relevant PLPs through a semantic matching engine
• Designing a monitoring and semi-automated editing interface for generated hyperlinks

These recommendations were specified to allow full automation while keeping editorial control over generated product links.

• Back Market
• www.backmarket.com
• 2024
• Technical SEO
• SEO Candidate