Sitemaps Audit for CHANEL
Description
🧠 Context
As part of CHANEL's SEO governance, an audit was conducted to assess the consistency of XML and HTML sitemap contribution rules. The objective was to verify that:
- All indexable resources (excluding
noindex) are included in the XML sitemap; - Resources listed in the XML sitemap also appear in the HTML sitemap — except for certain pages like PDPs;
Suspected inconsistencies were reported, motivating a full review of the sitemap contribution rules and exception cases.
🚧 Challenge
Many pages returning HTTP 200 and indexable were missing from both the XML and HTML sitemaps, while others were mistakenly included. This led to under-exploration of important SEO pages by search engines.
💡 Solution
A comprehensive matrix was built, combining:
- Page type (PLP, editorial, axis, etc.)
- Indexability status
- Presence in XML sitemap
- Presence in HTML sitemap
- Redundancy or missing pages
This audit allowed identification of faulty contribution rules, provided recommendations for generation script adjustments, and established the foundation for continuous sitemap quality monitoring.
- CHANEL
- www.chanel.com
- 2024
- Technical SEO
- Freelance SEO Consultant