Akamai Redirect Rules for CHANEL
Description
🧠 Context
As part of harmonizing redirect behaviors on chanel.com, a full audit was conducted to define clear and testable requirements. The project formalized technical redirect rules for every web resource type, considering both users and search engines.
🚧 Challenge
Redirection behaviors often violated SEO best practices. Some redirects were temporary, chained, or pointed to non-indexable resources, negatively impacting both UX and organic performance.
💡 Solution
- SEO use cases modeled through SEO user stories
- Requirement matrix documenting observed vs. expected behaviors
- Explanatory legend including criticality scoring and compliance levels
- Validation through real cases: HTTP/HTTPS, subdomains, trailing slashes, redirect chains, etc.
This reference is now actively used by infrastructure teams for Akamai rule implementation, ensuring SEO-compliant and durable redirect management.
- CHANEL
- www.chanel.com
- 2025
- Technical SEO
- Freelance SEO Consultant