PLP Redirect Rules for CHANEL
Description
🧠 Context
In CHANEL’s e-commerce environment, Product Listing Pages (PLPs) can generate numerous non-canonical variations due to URL structures. This project ensures that any non-canonical PLP properly redirects to its canonical version, preserving SEO integrity and delivering a better user experience.
🚧 Challenge
Non-canonical resources were still accessible with 200 responses or incorrect redirects, potentially causing indexation duplication and crawl errors. Some redirect chains compromised SEO for category and subcategory pages.
💡 Solution
- Detection of incorrect URL patterns for category and subcategory PLPs
- Specification of precise redirect rules to be implemented on Akamai
- Permanent 301 redirects to canonical PLPs based on ID and hierarchy
- Prevention of redirect chains through simplified paths
- Fallback to parent page if canonical target is unavailable
This project strengthens technical consistency and overall SEO performance of CHANEL’s product listing pages.
- CHANEL
- www.chanel.com
- 2025
- Technical SEO
- Freelance SEO Consultant