XML Sitemap Generation for CHANEL
Description
🧠 Context
This project aimed to clearly define the inclusion and exclusion rules for CHANEL’s XML sitemap files. These rules are crucial to ensure efficient crawling, prevent the indexation of irrelevant resources, and maintain alignment between SEO directives and content contribution practices.
🚧 Challenge
The XML sitemap included resources not intended for indexation (due to rel=canonical or noindex) and excluded valid pages (302 with index directive). This could negatively affect visibility and crawl budget efficiency.
💡 Solution
- Include only resources responding 200 or 302 with an active index directive
- Exclude resources where rel=canonical points to another page
- Automatically exclude URLs with query strings (forced noindex)
- Retain pagination pages
- Monitor regressions on previously defined priorities
These rules improve publication consistency, facilitate SEO audits, and foster better alignment between technical and content teams.
- CHANEL
- www.chanel.com
- 2025
- Technical SEO
- Freelance SEO Consultant