Fashion Thesaurus for Chloé
Description
📝 Context
The Fashion Thesaurus developed for Chloé structures key concepts in the fashion universe for semantic enrichment, standardization, and navigation purposes. It is a transversal tool serving SEO, internal search, merchandising, e-commerce facets and content management systems.
🚧 Challenge
Product content was too heterogeneous, with inconsistent labels across tools (CMS, PIM, internal search engine). Facets lacked a robust classification system, and product sheets were not automatically semantically enriched.
💡 Solution
I designed an operational semantic thesaurus including:
- Hierarchical, synonymic and attributive relationships
- Exportable format in CSV or JSON-LD for annotation or automatic enrichment
- Dedicated fields for facets, ALT tags, and product metadata
- Documented uses: navigation, search, annotation, enrichment, interoperability
This thesaurus served as a foundation for dynamic filters, title and ALT optimization, and standardization across internal tools.
- Chloé
- www.chloe.com
- 2024
- Semantic SEO
- Freelance SEO Consultant