Semantic SEO Audit for Chloé
Description
🧠 Context
This project consisted of auditing Chloé's website content from a technical and semantic perspective, aiming to identify priority optimization areas both technically and structurally. The audit covered all page types, with a strong focus on high-impact SEO performance elements.
🚧 Challenge
The analysis revealed optimization opportunities on PLP and PDP pages, as well as a heterogeneous semantic strategy not always aligned with search intent. Typography inconsistencies and accessibility issues were also identified.
💡 Solution
The audit led to documented and prioritized tactical and strategic recommendations, including:
- Standardization of titles, descriptions, and Hn markup
- PLP optimization for target key queries
- Clearer semantic structuring for PDPs
- Use of the Fashion Thesaurus for content enrichment
- Strategic recommendations for upcoming collections
Visualizations from crawl tools were used to segment page types and prioritize corrective actions.
- Chloé
- www.chloe.com
- 2024
- Semantic SEO
- Freelance SEO Consultant